Branded app and all-in-one marketing, commerce and hybrid fitness platform

About myFitApp

Innovatise’s myFitApp is the leading branded member app and all-encompassing marketing, commerce and hybrid fitness platform that digitises and transforms fitness businesses.

The open, hybrid business platform is used by gyms to communicate their brand, engage members, attract new members and offer digital fitness.

With over 2,300 gyms worldwide and more than 10 million app downloads, they are a leader in providing marketing-focused branded apps to gyms, particularly in the UK, DACH region and the Middle East.

Benefits for you

  • myFitApp has an integrated login to the Magicline system. This allows members to seamlessly access membership management functions such as self-service. In addition, viewing class availability, making and cancelling class bookings and viewing the user’s bookings can be done via myFitApp.
  • For fitness operators, this bridges the gap between their own individual branded app with comprehensive solutions from myFitApp and the Magicline system, simplifying everything related to membership management - the best of both worlds in one app.

Most relevant functionalities

  • Branded Member App - With a super-flexible App designer allowing you to create your own, unique App that includes event schedules and bookings
  • Booking & Event Schedule - Stress-free management of class schedules and quick, easy class booking with and without integration into the member management system.
  • myFitApp@home – Deliver fitness programs to members at home through integrated live-streaming and on-demand videos
  • Marketing Automation - Engage with your members with real-time, personalised messages with push notifications
  • Content Marketing - Promote your facility, trainers, programs, classes and nutrition tips. Show all of your centre’s features, offer premium content, keep members up to date and strengthen member loyalty.
  • Monetisation & In-App purchase - Take advantage of new revenue opportunities by offering digital memberships for existing and non-members, as part of the myFitApp@home solution.
  • Lead Generation – In-App member referral, proven to provide lots of new members
  • Access Control & Register Attendance - With Access Control members are able to get into the gym or sign into classes & activities quickly and easily with just one tap or click in your Branded Member App.

Set up interface

Please make sure that your Magicline package supports the setup of one or multiple partner integrations in order to activate this interface.

  1. In Magicline, go into the App Store, and find 'Activate myFitApp'.

  2. The connection from your own branded app to Magicline can be easily set up via configuration.

  3. New myFitApp customers: If you decide to have your own branded app with us, it will automatically be linked to your Magicline account during the onboarding process.

  4. Current myFitApp customers: Contact us via the chat in the myFitApp Cockpit or and we will configure the connection to your Magicline account in your current app. You won‘t need a new app and your members don't need to reinstall the app. With push messages, you can also communicate your migration process to Magicline to your members via the app.