About Fitness KPI
FitnessKPI was built by fitness professionals with over 30 years of experience managing sports facilities. That is our key difference: we don't just connect data, we know what needs to happen inside your club to grow, retain members and reduce costs, and we have built a system that does it automatically.
We integrate with Magicline and 50+ systems (CRM, access control, billing, apps) to create a single source of truth: all your data centralised, clean and updated every day. From that foundation, our AI detects risks, anticipates behaviours and triggers concrete business actions without your team having to intervene manually.
Not generic AI. No specialist technical team required. Intelligence built specifically for fitness, trusted by 1,500+ clubs across 26+ countries.
Benefits for you
1. Retain more members: our AI identifies by name which members are at risk of cancelling before it happens, so you can act in time and protect your revenue.
2. One single source of truth: all your systems connected in one platform, no data silos, no manual reports and no dependency on IT to make decisions.
3. Faster, smarter decisions: 180+ industry-specific metrics, customisable dashboards and smart alerts so you always know what is happening and what to do next.
4. Real benchmarking: compare your club's performance against similar centres in the industry and identify where you are winning and where you are leaving money on the table.
5. Scale without friction: whether you manage one club or a chain with hundreds of locations, FitnessKPI grows with you without adding complexity or manual effort.
Most relevant functionalities
Data centralisation in one single platform (integration with 50+ systems), predictive AI with ANNA (automatic predictions, alerts and action recommendations), churn predictive model with 80% accuracy validated in production, benchmarking against industry peers, multi-site control for chains and franchises, automated and scheduled reports, personalised and automated Customer Journey, add-on modules: FitnessCRM, Customer Engagement, NPS and Satisfaction.
Set up interface
Unfortunately, the integration of Fitness KPI isn't available for gyms located in your country () and therefore cannot be activated in the Magicline.
Please make sure that your Magicline package supports the setup of one or multiple partner integrations in order to activate this interface.
You're not yet using Magicline? Simply start the free demo or let yourself be convinced of the benefits of Magicline in a personal conversation.
The integration process with Magicline is fully managed by the FitnessKPI technical team. Contact us first to define the details and get started.
